The Story
The California Quail represents everything Tru Grind stands for, so being from San Diego it was only right to represent Tru Grind with the California Quail. It all started from a dream I had never knowing anything about the California Quail, it turns out that its California’s State bird. So I started doing research on these birds and couldn’t believe what I saw. You see in life we always complain about how hard things are for us, we give excuses to why we can’t accomplish our dreams, blame others for the reason why our lives are the way they are, etc. The California Quail has a very unique running style and I’m a visionary so I was pondering on this strange running style and then one day it hit me. The way these birds move, how they sacrifice, how they travel in small conveys, that’s the California lifestyle that’s TRU GRIND at its finest. We sacrifice for THE GRIND, and we chase after our dreams the way the California Quail runs.....with a purpose.
Being from California I’ve always wanted to standout in a very unique way. Tru Grind has its own look it’s fierce, determined, demanding, as well as fashionable. Everyone has a story, but it’s up to you to find out what it is you’re great at and always stay Tru to the GRIND. So when you see Tru Grind just know that it’s not a brand.......it’s a LIFESTYLE!!
Founder, CEO
Dion Cooper